AFETT President Speaks at the
Trinidad and Tobago Association of Midwives
Midwifery Conference 2018
AFETT’s President, Yolande Agard-Simmons, delivered a well-received presentation on Entrepreneurship and Midwifery at the Trinidad and Tobago Association of Midwives (TTAM) Midwifery Conference 2018 on Friday 28th September 2018. The Conference’s theme was ‘Midwives Leading the Way with Quality Care’.
In her Address, Agard-Simmons noted that ‘the role midwives have in preparing women for the delivery of new life makes [them] a vital presence during all stages of pregnancy, labour and the early postnatal period’. Highlighting what a business or service provider or entrepreneur needs to do to survive, stand out and enjoy repeat business, the President shared that ‘in today’s hyper-competitive world of business, eager to serve employees, service consistency and an Ease of Doing Business all work together to create a memorable experience for customers’.
Sharing her personal experience, the new mother admitted that ‘it is challenging for many, and particularly for us mothers, to attain a work-life balance that allows us to perform optimally – be it at our homes or at our jobs. Finding the right approach to coping with challenges both in and outside of the work and home arena is an issue that many of our female executives face as their priorities in life shift focus’.
To address these challenges, the audience was educated about the advocacy work of AFETT, that is at the forefront of lobbying the Government and Private sector to implement family-friendly policies in the workplace, having explored the need for proper childcare solutions in Trinidad and Tobago in its November 2010 White Paper.
AFETT President, Yolande Agard-Simmons, as she delivers her Presentation to the packed audience.
AFETT President, Yolande Agard-Simmons and Trinidad and Tobago Association of Midwives’ President, Kathyann Thomas-Elbourne.